Solutions

By Use-case

Use-cases built for downstream control

Pick a use-case. See impact in weeks.

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Start with the leak you feel most
Visibility, ordering, margins, inventory, cash cycles or engagement.

Secondary Sales Visibility

Live sell-out + inventory truth beyond primary

Digitize Ordering (ERP-safe)

Clean orders, fewer disputes, trackable fulfilment

Trade ROI & Leakage Control

Target schemes, prove lift, stop policy breaks

Availability & Stockout Prevention

Near-real-time OSA gaps + returns reduction

Cash-Cycle & Channel Credit

Structured credit at checkout + visibility on dues

Retailer/Stockist Engagement Engine

Always-on loyalty + direct communication rails

Tenders & RFP Automation

Automate bids & docs

Hospital Rate Contracts

Control special channel supplies

Secondary Sales Visibility

What it solves

You can't steer what you can't see after the plant gate.

What you get

Continuous secondary sales signals by stockist/retailer/SKU/area
Inventory snapshots + exception alerts (stock risk, anomalies)
Role-based dashboards (CXO, sales, marketing, finance) on one truth

Best for: Business leadership, Sales Ops, Analytics.

Digitize Ordering (ERP-safe)

What it solves

Orders scattered across calls/WhatsApp/Excel create leakage and disputes.

What you get

White-label B2B ordering (app + web) with full catalogue & availability cues
Order status tracking + confirmations (reduces "who said what" friction)
ERP-ready order posting + acknowledgements (no order lost)

Best for: Sales, Operations, Distributor/Stockist network.

Trade ROI & Leakage Control

What it solves

Schemes run wide, ROI is unclear, and policy breaks erode margins.

What you get

Create schemes/loyalty with tight targeting (geo/segment/behaviour)
Measure incremental lift (what moved because of the program)
Guardrails: policy checks, evidence trails, claim/return workflows

Best for: Marketing & Trade Marketing, Finance, Leadership.

Availability & Stockout Prevention

What it solves

Stockouts lose prescriptions; overstock ties up working capital — and returns (expiry/damage) quietly erode GM%.

What you get

Live visibility into availability gaps at partner/outlet clusters
Replenishment nudges + fast detection of slow/aging movers
Demand signals for better allocation and fewer last-minute surprises
Returns visibility & reduction: track expiry/damage returns by SKU/partner, find root causes, reduce repeat returns

Best for: Sales leadership, Supply/Planning, Key distributors/stockists.

Cash-Cycle & Channel Credit

What it solves

Long credit cycles and poor visibility lock up cash and cap offtake.

What you get

Embedded credit options at checkout (where enabled) with controls
Visibility on utilisation, dues, and exceptions (risk/limits/policies)
Faster collections flow + cleaner reconciliations and settlements

Best for: Finance, Sales leadership, Channel partners.

Retailer/Stockist Engagement Engine

What it solves

Partners don't "feel" your brand daily; engagement stays transactional.

What you get

Gamified loyalty (points, tiers, leaderboards) tied to the behaviors you want
Direct comms rails (in-app + WhatsApp/SMS where applicable) with targeting
Always-on nudges: new launches, schemes, training, and reminders

Best for: Marketing, Sales, HR/Enablement.

Tenders & RFP Automation

What it solves

Tender/RFP cycles are document-heavy, slow, and error-prone.

What you get

Tender/RFP pipeline view (status, deadlines, owners)
Document automation + compliance checklist
Approval workflows + audit trail for submissions
Post-award tracking (volumes, SLAs, deviations)

Hospital Rate Contracts

What it solves

Contract supplies need tight controls on price, quantity, and compliance.

What you get

Contract-wise pricing + SKU mapping
Controlled ordering & fulfilment against contracted terms
Visibility on drawdown vs committed volumes
Exception alerts for out-of-contract requests

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