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22nd January, 2026

Why Secondary Sales Visibility Is the Real Control Lever in Indian Pharma

Primary sales show intent. Secondary sales show reality. True control begins when pharma leaders can see
Dushyant Sapre
18th January, 2026

The Distributor Black Box: Why Most Pharma Companies Can’t See Their Own Business

Distributors hold the most critical data in pharma, yet most companies operate without it.
Jai Anand
14th January, 2026

Activity vs Impact: Measuring What Your Field Force Actually Moves

The real question is whether field effort is converting into downstream offtake, not just activity metrics.
Dushyant Sapre
12th January, 2026

Dashboards Don’t Drive Decisions - Intelligence Does

Winning pharma teams move beyond static charts to decision-ready insights that change outcomes.
Gourab Paul
8th January, 2026

What ‘Downstream Intelligence’ Really Means (And Why It’s the Next Competitive Moat)

It’s how leading pharma companies turn fragmented data into a sustainable competitive advantage.
Gourab Paul
3rd January, 2026

How Pharma Leaders Can Move From Data-Rich to Insight-Driven

The shift from reports to insights is what separates reactive teams from high-control operators.
Dushyant Sapre

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